The Benefits of An Online MBA In Digital Marketing
- Specialized Knowledge: An online MBA in Digital Marketing provides in-depth knowledge and expertise in the specific area of digital marketing. It covers topics such as social media marketing, search engine optimization (SEO), content marketing, data analytics, and other essential digital strategies.
- Flexibility and Convenience: Online programs offer flexibility in terms of scheduling. Students can access course materials and lectures from anywhere, at any time.
- Career Advancement: A specialized MBA in Digital Marketing can enhance your career prospects and open up new opportunities. Employers often value candidates with advanced degrees and specialized knowledge in areas that are crucial to the success of modern businesses.
- Networking Opportunities: Online MBA programs often include networking opportunities with professionals in the digital marketing industry.
- Real-world Applications: Many online MBA programs focus on practical applications of digital marketing concepts. Case studies, projects, and real-world scenarios are often integrated into the curriculum, allowing students to apply their knowledge in solving actual business challenges.
- Global Perspective: Digital marketing is inherently global, and an online MBA program can provide a broader perspective on the international aspects of the field. This is especially important as businesses operate in a globalized marketplace, and understanding different markets and cultures is crucial for successful digital marketing campaigns.
Learning Resources
Learnings in MBA Digital Marketing
- Core Business Concepts: Digital marketing is a subset of business, and an MBA program ensures a solid foundation in core business areas such as finance, management, strategy, operations, and human resources.
- Marketing Fundamentals: Beyond digital channels, students learn the fundamentals of marketing, including market research, consumer behavior, branding, and product management. Digital Strategy Development: Students gain insights into creating and implementing digital marketing strategies aligned with overall business objectives.
- Search Engine Optimization (SEO): SEO is a crucial aspect of digital marketing. MBA programs often cover the principles of SEO, including keyword research, on-page optimization, and link building, to enhance a website's visibility in search engine results.
- Social Media Marketing: Social media is a powerful tool for digital marketers. MBA programs delve into social media strategies, content creation, community building, and social media analytics.
- Content Marketing: Content is a key driver in digital marketing. Students learn about creating valuable and engaging content, understanding the buyer's journey, and using content to drive customer acquisition and retention.
- Data Analytics: In digital marketing, this involves understanding analytics tools, interpreting data, and using insights to optimize campaigns and strategies.
- Digital Advertising: This includes learning about different digital advertising platforms (such as Google Ads, Facebook Ads, Insta Ads)
- E-commerce Strategies: As online commerce becomes increasingly prevalent, understanding e-commerce strategies, platforms, and customer experience in the digital space is crucial.
- Mobile Marketing: With the rise of mobile usage, MBA programs cover mobile marketing strategies, including app marketing, mobile advertising, and optimizing content for mobile users.
Certification
Successful completion of the program shall award the degree titled - Master of Business Administration (Digital Marketing). The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Digital Marketing Degree program. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.
Eligibility
Admission to MBA in Digital Marketing Program shall be open to the candidates who have passed in Bachelor’s Degree or equivalent examination from Recognized University.
Syllabus
Download Syllabus- Principles of Management
- Marketing Management
- Fundamentals of Digital Marketing
- Google Marketing Platform and Web Analytics
- Digital Entrepreneurship
- Human Resources Management
- Search Engine Optimization & Marketing
- Financial Management
- Business Research Methods
- Digital Brand Strategy
- Employability & Professional Skills
- Consumer Neuroscience
- Universal Human values
- Elective – I
- Sales Management
- Affiliate Marketing
- Franchise Marketing
- Elective – II
- Influencer Marketing
- Content Marketing Strategy
- Customer Relationship Management
- Elective – III
- LinkedIn Marketing
- Twitter Marketing
- Facebook Marketing
- E-Commerce Marketing
- Artificial Intelligence in Digital Marketing
- Elective – IV
- Data Visualization
- Website Development and Design
- Email Marketing
- Project Work
